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The cost of getting an early hire wrong is really high.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Wrong
Really
Hire
Early
Cost
Team
High
Getting

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A single mediocre hire in the first five will often in fact kill a startup.
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A board member of mine used to say sales fix everything in a startup, and that is really true.
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Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.
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The startups that do well are the ones that are working all the time.
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Obsess about the quality of the product.
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You don't get to make their decisions but you do get to choose the decision makers.
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You need to have a culture where people have very high quality standards in everything the company does, but still move quickly.
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It's easy to move fast or be obsessed with quality, but the trick is you have to do both at a startup.
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The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other.
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... if you talk to say any of the first 40 or 50 employees, they all feel like they were a part of the founding of the company.
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When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.
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If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.
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For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.
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Why now, why is this the perfect time for this particular idea, and to start this particular company?
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You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.
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The biggest PR hack you can do, is not hire a PR firm.
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