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Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Secrets
Growth
Probably
Secret
Three
Wells
Lifeblood
Well
Executing
Momentum

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Be suspicious of any work that is not building product or getting customers. It's easy to get sucked into an infrastructure rewrite death spiral.
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You really want to know your cofounders for a while, ideally years.
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One of the great and terrible things about starting a start up is that you get no credit for trying.
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Most startups are not nearly focussed enough. They work hard...maybe, but they don't work hard on the right things.
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In the beginning of a company, there is no management and this actually works really well.
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You have to be decisive. Indecisiveness is a startup killer.
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... but the pendulum has swung way out of whack here. A bad idea is still bad, and the pivot happy world we're in today feels suboptimal.
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What being a founder means, is signing up for this years long grind on execution - and you can't outsource this.
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So always keep momentum, it's this prime directive for managing a startup.
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Every company has a rocky beginning.
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Startups are very hard no matter what you do you may as well go after a big opportunity.
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The other piece besides focus for execution is intensity. Startups only work at a fairly intense level.
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At the beginning, you should only hire when you have a desperate need to.
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When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.
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A board member of mine used to say sales fix everything in a startup, and that is really true.
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You need to figure out what the 2 or 3 most important things are, and then just do those.
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... for the top twenty most valuable YC companies, all of them have at least two founders.
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Or a way to stay on strangers couches, that just sounds terrible all around.
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Firing people is one of the worst parts of running a company. Actually in my own experience, I think it is the worst.
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Press releases are easier to write than code, and that is still easier than making a great product.
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