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Don't let the company get distracted or excited about other things. A common mistake is that companies get excited by their own PR.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Distracted
Companies
Excited
Mistake
Company
Common
Things

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Aim to be the best in the world at whatever you do professionally. Even if you miss, you'll probably end up in a pretty good place.
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One thing that often disrupts momentum and really shouldn't is competitors.
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If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.
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You're saying no ninety-seven times out of a hundred, and most founders find they have to make a very conscious effort to do this.
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... but the pendulum has swung way out of whack here. A bad idea is still bad, and the pivot happy world we're in today feels suboptimal.
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You need unstoppable people. You want people that are just going to get it done.
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Great execution towards a terrible idea will get you nowhere.
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The best ideas often look terrible at the beginning the truly good ideas, don't seem like they're worth stealing.
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Most startups are not nearly focussed enough. They work hard...maybe, but they don't work hard on the right things.
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If you have several ideas that all seem pretty good, work on the one that you think about, when you're not trying to think about work.
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If you want something in a deal, just ask for it.
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Unpopular but right is what you're going for.
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Later, you should learn to hire fast and scale up the company, but in the early days the goal should be not to hire. Not to hire.
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For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.
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If you compromise and hire someone mediocre you will always regret it.
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In the early stage of a startup, hiring senior people is usually a mistake. You just want people that get stuff done.
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You can basically change everything in a startup but the market.
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Developing a personal connection with anyone you're trying to do a big deal with is really important.
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I think as a rough estimate, you should aim to give about 10% of the company to the first 10 employees.
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