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Most good founders that I know at any given time have a set of small overarching goals for the company that everybody in the company knows.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Goals
Small
Everybody
Company
Goal
Given
Good
Overarching
Time
Founders

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The natural state of a start-up is to die most start-ups require multiple miracles in their early days to escape this fate.
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So it's worth some real up front time to think through the long term value and the defensibility of the business.
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For most software startups, this translates to keep growing. For hardware startups, it translates to don't let your ship date slip.
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Firing people is one of the worst parts of running a company. Actually in my own experience, I think it is the worst.
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You should be able to describe any employee as an animal at what they do.
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So you should always stay on top of people's vesting schedules.
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The company just needs to see you as like this maniacal execution machine.
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You certainly don't need to have everything figured out in the path from here to world domination.
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You really want to know your cofounders for a while, ideally years.
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If it works out, you're going to be working on this for 10 years.
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Momentum and growth are the lifeblood of startups. This is probably in the top three secrets of executing well.
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No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.
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When it comes to starting startups, in many ways, it's easier to start a hard startup than an easy startup.
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If you pivot, do it fully and with conviction. The worst thing is to try to do a bit of the old and the new-it's hard to kill your babies.
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... fire fast when it's not working. It's better for the company, it's also better for the employee.
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It's easy to move fast or be obsessed with quality, but the trick is you have to do both at a startup.
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Unpopular but right is what you're going for.
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Why now, why is this the perfect time for this particular idea, and to start this particular company?
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Founders need to figure out what the message of the company is going to be.
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To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone.
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