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You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.

Sam Altman

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Sam Altman
Age: 39
Born: 1985
Born: April 22
Entrepreneur
Chicago
Illinois
Samuel H. Altman
Samuel Altman
Great
Value
Incremental
Create
Coordination
Company
Refinement
Values
Breakthrough
Often
Complexes
Three
Complex
Two
Companies
Best
Innovation

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You need to figure out what the 2 or 3 most important things are, and then just do those.
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The track record for founders that don't already know each other is really bad.
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A small communication breakdown is enough for everyone to be working on slightly different things. And then you loose focus.
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When lack of structure fails, it fails all at once. What works totally fine from 0-20 employees, is disastrous at 30.
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So you should always stay on top of people's vesting schedules.
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The biggest PR hack you can do, is not hire a PR firm.
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If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.
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At the beginning, you should only hire when you have a desperate need to.
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Why now, why is this the perfect time for this particular idea, and to start this particular company?
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In general though, if you look at the track record of pivots, they don't become big companies.
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In the beginning of a company, there is no management and this actually works really well.
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