Quote

There is no good or bad without us, there is only perception. There is the event itself and the story we tell ourselves about what it means.

Ryan Holiday

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Ryan Holiday
Age: 37
Born: 1987
Born: June 16
Author
Entrepreneur
Marketer
Writer
Sacramento
California
Story
Means
Tell
Stories
Without
Mean
Event
Good
Perception
Events

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Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.
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