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Turning the other cheek isn't submissive. It's defiant.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Defiant
Submissive
Cheek
Cheeks
Turning

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Contrary to popular belief, Americans don't hate advertising.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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The first step in exceeding your customer's expectations is to know those expectations.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Use half as many words and they'll hit twice as hard.
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People don't trade money for things when they value their money more highly than they value the things.
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Writing good ads is easy when you have something to say.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Numerals are images of amounts. But the amounts they represent are real.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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No trade will be made unless they want the thing more than they want their money.
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