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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Truth
Requires
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Skills
Much
Realize
People
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More quotes by Roy H. Williams
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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People don't trade money for things when they value their money more highly than they value the things.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Contrary to popular belief, Americans don't hate advertising.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Writing good ads is easy when you have something to say.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Numerals are images of amounts. But the amounts they represent are real.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The first step in exceeding your customer's expectations is to know those expectations.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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No trade will be made unless they want the thing more than they want their money.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
