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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Much
Realize
People
Cause
Realizing
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Numerals are images of amounts. But the amounts they represent are real.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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A visual image is a simple thing, a picture that enters the eyes.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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The risk of insult is the price of clarity.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Writing good ads is easy when you have something to say.
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Having the right message is what matters. It's not who you reach, it's what you say.
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