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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
People
Cause
Realizing
Simply
Prevail
Causes
Required
Tell
Skill
Truth
Requires
Must
Skills
Much
Realize

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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Writing good ads is easy when you have something to say.
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The risk of insult is the price of clarity.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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No trade will be made unless they want the thing more than they want their money.
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Turning the other cheek isn't submissive. It's defiant.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Our actions are all that separate our daydreams from our goals.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Having the right message is what matters. It's not who you reach, it's what you say.
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Use half as many words and they'll hit twice as hard.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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