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Having the right message is what matters. It's not who you reach, it's what you say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Message
Messages
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Reach
Matter
Right

More quotes by Roy H. Williams

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Take your inspiration from wherever you find it, no matter how ridiculous.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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People don't trade money for things when they value their money more highly than they value the things.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Writing good ads is easy when you have something to say.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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The risk of insult is the price of clarity.
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No trade will be made unless they want the thing more than they want their money.
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The first step in exceeding your customer's expectations is to know those expectations.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Turning the other cheek isn't submissive. It's defiant.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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A visual image is a simple thing, a picture that enters the eyes.
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Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams