Quote

Having the right message is what matters. It's not who you reach, it's what you say.

Roy H. Williams

Change background

T
T
T

Change font

TAGS & TOPICS

Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Right
Message
Messages
Matters
Reach
Matter

More quotes by Roy H. Williams

Image
Writing good ads is easy when you have something to say.
Roy H. Williams
Image
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
Image
Use half as many words and they'll hit twice as hard.
Roy H. Williams
Image
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
Image
Our actions are all that separate our daydreams from our goals.
Roy H. Williams
Image
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
Image
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Image
The risk of insult is the price of clarity.
Roy H. Williams
Image
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
Image
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
Image
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
Image
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Image
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
Image
Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
Image
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
Image
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
Image
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Image
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
Image
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
Image
Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams