Quote

Having the right message is what matters. It's not who you reach, it's what you say.

Roy H. Williams

Change background

T
T
T

Change font

TAGS & TOPICS

Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Right
Message
Messages
Matters
Reach
Matter

More quotes by Roy H. Williams

Image
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
Image
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
Image
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Image
Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
Image
A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
Image
The risk of insult is the price of clarity.
Roy H. Williams
Image
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
Image
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
Image
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
Image
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
Image
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
Image
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
Image
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Image
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Image
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
Image
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
Image
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
Image
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Image
Use half as many words and they'll hit twice as hard.
Roy H. Williams
Image
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams