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Having the right message is what matters. It's not who you reach, it's what you say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Right
Message
Messages
Matters
Reach
Matter

More quotes by Roy H. Williams

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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Numerals are images of amounts. But the amounts they represent are real.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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People don't trade money for things when they value their money more highly than they value the things.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Embarrassment, or the risk of it, accompanies all your important choices.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Contrary to popular belief, Americans don't hate advertising.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams