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Having the right message is what matters. It's not who you reach, it's what you say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Message
Messages
Matters
Reach
Matter
Right

More quotes by Roy H. Williams

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No trade will be made unless they want the thing more than they want their money.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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People don't trade money for things when they value their money more highly than they value the things.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
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Writing good ads is easy when you have something to say.
Roy H. Williams
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Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
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Numerals are images of amounts. But the amounts they represent are real.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
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The risk of insult is the price of clarity.
Roy H. Williams
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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams