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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Risk
Plainly
Simple
Insult
Speak
Clarity
Truth
Clearly
Able
Price
Must
Essential
Essentials
Understood
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The risk of insult is the price of clarity.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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People don't trade money for things when they value their money more highly than they value the things.
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No trade will be made unless they want the thing more than they want their money.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Numerals are images of amounts. But the amounts they represent are real.
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Writing good ads is easy when you have something to say.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Turning the other cheek isn't submissive. It's defiant.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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