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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Essentials
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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No trade will be made unless they want the thing more than they want their money.
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Having the right message is what matters. It's not who you reach, it's what you say.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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