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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Truth
Clearly
Able
Price
Must
Essential
Essentials
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Plainly
Simple
Insult
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Clarity
More quotes by Roy H. Williams
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Embarrassment, or the risk of it, accompanies all your important choices.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Our actions are all that separate our daydreams from our goals.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Turning the other cheek isn't submissive. It's defiant.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Contrary to popular belief, Americans don't hate advertising.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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No trade will be made unless they want the thing more than they want their money.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Writing good ads is easy when you have something to say.
Roy H. Williams
