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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Speak
Clarity
Truth
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Essentials
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Insult
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Numerals are images of amounts. But the amounts they represent are real.
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Contrary to popular belief, Americans don't hate advertising.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Use half as many words and they'll hit twice as hard.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The first step in exceeding your customer's expectations is to know those expectations.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Writing good ads is easy when you have something to say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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