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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Essentials
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Numerals are images of amounts. But the amounts they represent are real.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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The risk of insult is the price of clarity.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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People don't trade money for things when they value their money more highly than they value the things.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Contrary to popular belief, Americans don't hate advertising.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Our actions are all that separate our daydreams from our goals.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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