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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Step
Steps
Imagine
Firsts
First
Thing
Entice
Persuasion
Target

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A visual image is a simple thing, a picture that enters the eyes.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Use half as many words and they'll hit twice as hard.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Numerals are images of amounts. But the amounts they represent are real.
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Having the right message is what matters. It's not who you reach, it's what you say.
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The first step in exceeding your customer's expectations is to know those expectations.
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People don't trade money for things when they value their money more highly than they value the things.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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