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The risk of insult is the price of clarity.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Insult
Clarity
Price
Risk

More quotes by Roy H. Williams

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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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No trade will be made unless they want the thing more than they want their money.
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People don't trade money for things when they value their money more highly than they value the things.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Turning the other cheek isn't submissive. It's defiant.
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Writing good ads is easy when you have something to say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Our actions are all that separate our daydreams from our goals.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams