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The risk of insult is the price of clarity.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Insult
Clarity
Price
Risk

More quotes by Roy H. Williams

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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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The first step in exceeding your customer's expectations is to know those expectations.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Contrary to popular belief, Americans don't hate advertising.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Use half as many words and they'll hit twice as hard.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Our actions are all that separate our daydreams from our goals.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Writing good ads is easy when you have something to say.
Roy H. Williams
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams