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The risk of insult is the price of clarity.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Clarity
Price
Risk
Insult

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Embarrassment, or the risk of it, accompanies all your important choices.
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Turning the other cheek isn't submissive. It's defiant.
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No trade will be made unless they want the thing more than they want their money.
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Use half as many words and they'll hit twice as hard.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Writing good ads is easy when you have something to say.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Numerals are images of amounts. But the amounts they represent are real.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Having the right message is what matters. It's not who you reach, it's what you say.
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The first step in exceeding your customer's expectations is to know those expectations.
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People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams