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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Every
Results
Softer
Economy
Ads
Means
Yield
Three
Weeks
Two
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First
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Week
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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No trade will be made unless they want the thing more than they want their money.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Having the right message is what matters. It's not who you reach, it's what you say.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Contrary to popular belief, Americans don't hate advertising.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Writing good ads is easy when you have something to say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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A visual image is a simple thing, a picture that enters the eyes.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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