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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Means
Yield
Three
Weeks
Two
Series
Firsts
Expect
First
Continue
Mean
Week
Every
Results
Softer
Economy
Ads

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A visual image is a simple thing, a picture that enters the eyes.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Having the right message is what matters. It's not who you reach, it's what you say.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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No trade will be made unless they want the thing more than they want their money.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Writing good ads is easy when you have something to say.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The risk of insult is the price of clarity.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Turning the other cheek isn't submissive. It's defiant.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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