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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Economy
Ads
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Yield
Three
Weeks
Two
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Softer
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Having the right message is what matters. It's not who you reach, it's what you say.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The first step in exceeding your customer's expectations is to know those expectations.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The risk of insult is the price of clarity.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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A visual image is a simple thing, a picture that enters the eyes.
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No trade will be made unless they want the thing more than they want their money.
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