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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Firsts
Expect
First
Continue
Mean
Week
Every
Results
Softer
Economy
Ads
Means
Yield
Three
Weeks
Two
Series
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Writing good ads is easy when you have something to say.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Our actions are all that separate our daydreams from our goals.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Having the right message is what matters. It's not who you reach, it's what you say.
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People don't trade money for things when they value their money more highly than they value the things.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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