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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
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Ads
Economy
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Weeks
Three
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Two
Expect
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Softer
Every
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More quotes by Roy H. Williams
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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A visual image is a simple thing, a picture that enters the eyes.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Having the right message is what matters. It's not who you reach, it's what you say.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Turning the other cheek isn't submissive. It's defiant.
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Use half as many words and they'll hit twice as hard.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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The risk of insult is the price of clarity.
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People don't trade money for things when they value their money more highly than they value the things.
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