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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Week
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Softer
Economy
Ads
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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A visual image is a simple thing, a picture that enters the eyes.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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No trade will be made unless they want the thing more than they want their money.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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