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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Three
Weeks
Two
Series
Firsts
Expect
First
Continue
Mean
Week
Every
Results
Softer
Economy
Ads
Means
Yield

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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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A visual image is a simple thing, a picture that enters the eyes.
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The risk of insult is the price of clarity.
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Turning the other cheek isn't submissive. It's defiant.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Our actions are all that separate our daydreams from our goals.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Use half as many words and they'll hit twice as hard.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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