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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Mean
Week
Every
Results
Softer
Economy
Ads
Means
Yield
Three
Weeks
Two
Series
Firsts
Expect
First
Continue

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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The first step in exceeding your customer's expectations is to know those expectations.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Writing good ads is easy when you have something to say.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Embarrassment, or the risk of it, accompanies all your important choices.
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People don't trade money for things when they value their money more highly than they value the things.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Numerals are images of amounts. But the amounts they represent are real.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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A visual image is a simple thing, a picture that enters the eyes.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The risk of insult is the price of clarity.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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