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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Two
Series
Firsts
Expect
First
Continue
Mean
Week
Every
Results
Softer
Economy
Ads
Means
Yield
Three
Weeks

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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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A visual image is a simple thing, a picture that enters the eyes.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The first step in exceeding your customer's expectations is to know those expectations.
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People don't trade money for things when they value their money more highly than they value the things.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Use half as many words and they'll hit twice as hard.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Our actions are all that separate our daydreams from our goals.
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