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Writing good ads is easy when you have something to say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Good
Ads
Economy
Easy
Writing
Something

More quotes by Roy H. Williams

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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Our actions are all that separate our daydreams from our goals.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Use half as many words and they'll hit twice as hard.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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No trade will be made unless they want the thing more than they want their money.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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A visual image is a simple thing, a picture that enters the eyes.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams