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Writing good ads is easy when you have something to say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Something
Good
Ads
Economy
Easy
Writing

More quotes by Roy H. Williams

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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Turning the other cheek isn't submissive. It's defiant.
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No trade will be made unless they want the thing more than they want their money.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Having the right message is what matters. It's not who you reach, it's what you say.
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A visual image is a simple thing, a picture that enters the eyes.
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Contrary to popular belief, Americans don't hate advertising.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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People don't trade money for things when they value their money more highly than they value the things.
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Numerals are images of amounts. But the amounts they represent are real.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Our actions are all that separate our daydreams from our goals.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams