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Writing good ads is easy when you have something to say.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Ads
Economy
Easy
Writing
Something
Good
More quotes by Roy H. Williams
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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A visual image is a simple thing, a picture that enters the eyes.
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Our actions are all that separate our daydreams from our goals.
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Contrary to popular belief, Americans don't hate advertising.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Numerals are images of amounts. But the amounts they represent are real.
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Turning the other cheek isn't submissive. It's defiant.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The risk of insult is the price of clarity.
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Use half as many words and they'll hit twice as hard.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams