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Writing good ads is easy when you have something to say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Good
Ads
Economy
Easy
Writing
Something

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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Having the right message is what matters. It's not who you reach, it's what you say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Contrary to popular belief, Americans don't hate advertising.
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A visual image is a simple thing, a picture that enters the eyes.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Turning the other cheek isn't submissive. It's defiant.
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No trade will be made unless they want the thing more than they want their money.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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