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Writing good ads is easy when you have something to say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Ads
Economy
Easy
Writing
Something
Good

More quotes by Roy H. Williams

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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Use half as many words and they'll hit twice as hard.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The risk of insult is the price of clarity.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Turning the other cheek isn't submissive. It's defiant.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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No trade will be made unless they want the thing more than they want their money.
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The first step in exceeding your customer's expectations is to know those expectations.
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A visual image is a simple thing, a picture that enters the eyes.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams