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Writing good ads is easy when you have something to say.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Good
Ads
Economy
Easy
Writing
Something

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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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People don't trade money for things when they value their money more highly than they value the things.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Turning the other cheek isn't submissive. It's defiant.
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Contrary to popular belief, Americans don't hate advertising.
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A visual image is a simple thing, a picture that enters the eyes.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Our actions are all that separate our daydreams from our goals.
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Having the right message is what matters. It's not who you reach, it's what you say.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Numerals are images of amounts. But the amounts they represent are real.
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Use half as many words and they'll hit twice as hard.
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