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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Speak
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Every
Ignored
Evaluates
Customers
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Mental
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Ads
More quotes by Roy H. Williams
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Numerals are images of amounts. But the amounts they represent are real.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The risk of insult is the price of clarity.
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Having the right message is what matters. It's not who you reach, it's what you say.
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People don't trade money for things when they value their money more highly than they value the things.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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A visual image is a simple thing, a picture that enters the eyes.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Our actions are all that separate our daydreams from our goals.
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The first step in exceeding your customer's expectations is to know those expectations.
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Use half as many words and they'll hit twice as hard.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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