Quote

Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?

Roy H. Williams

Change background

T
T
T

Change font

TAGS & TOPICS

Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Language
Customer
Speak
Languages
Every
Ignored
Evaluates
Customers
Dismisses
Mental
Filter
Telling
Filters
Single
Evaluate
Question
Ads

More quotes by Roy H. Williams

Image
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
Image
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
Image
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
Image
Our actions are all that separate our daydreams from our goals.
Roy H. Williams
Image
Use half as many words and they'll hit twice as hard.
Roy H. Williams
Image
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Image
Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
Image
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
Image
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
Image
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Image
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
Image
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
Image
A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
Image
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
Image
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
Image
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
Image
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
Image
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
Image
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
Image
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams