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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Customers
Dismisses
Mental
Filter
Telling
Filters
Single
Evaluate
Question
Ads
Language
Customer
Speak
Languages
Every
Ignored
Evaluates
More quotes by Roy H. Williams
No trade will be made unless they want the thing more than they want their money.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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People don't trade money for things when they value their money more highly than they value the things.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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A visual image is a simple thing, a picture that enters the eyes.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Our actions are all that separate our daydreams from our goals.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Use half as many words and they'll hit twice as hard.
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Having the right message is what matters. It's not who you reach, it's what you say.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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