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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Every
Ignored
Evaluates
Customers
Dismisses
Mental
Filter
Telling
Filters
Single
Evaluate
Question
Ads
Language
Customer
Speak
Languages
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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A visual image is a simple thing, a picture that enters the eyes.
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Turning the other cheek isn't submissive. It's defiant.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Writing good ads is easy when you have something to say.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Numerals are images of amounts. But the amounts they represent are real.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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