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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Podcaster
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Customer
Speak
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Every
Ignored
Evaluates
Customers
Dismisses
Mental
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Evaluate
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Ads
More quotes by Roy H. Williams
People don't trade money for things when they value their money more highly than they value the things.
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Our actions are all that separate our daydreams from our goals.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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The first step in exceeding your customer's expectations is to know those expectations.
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Embarrassment, or the risk of it, accompanies all your important choices.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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No trade will be made unless they want the thing more than they want their money.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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