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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Lack
Commitment
Talent
Damns
Mediocrity

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The risk of insult is the price of clarity.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Having the right message is what matters. It's not who you reach, it's what you say.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Turning the other cheek isn't submissive. It's defiant.
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Our actions are all that separate our daydreams from our goals.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Contrary to popular belief, Americans don't hate advertising.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Writing good ads is easy when you have something to say.
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People don't trade money for things when they value their money more highly than they value the things.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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