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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Damns
Mediocrity
Lack
Commitment
Talent

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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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No trade will be made unless they want the thing more than they want their money.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Our actions are all that separate our daydreams from our goals.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Embarrassment, or the risk of it, accompanies all your important choices.
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A visual image is a simple thing, a picture that enters the eyes.
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Contrary to popular belief, Americans don't hate advertising.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Numerals are images of amounts. But the amounts they represent are real.
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People don't trade money for things when they value their money more highly than they value the things.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Writing good ads is easy when you have something to say.
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