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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Damns
Mediocrity
Lack
Commitment
Talent

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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Use half as many words and they'll hit twice as hard.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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People don't trade money for things when they value their money more highly than they value the things.
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Contrary to popular belief, Americans don't hate advertising.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Writing good ads is easy when you have something to say.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The risk of insult is the price of clarity.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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