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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Damns
Mediocrity
Lack
Commitment
Talent

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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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The risk of insult is the price of clarity.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Numerals are images of amounts. But the amounts they represent are real.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Use half as many words and they'll hit twice as hard.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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No trade will be made unless they want the thing more than they want their money.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Contrary to popular belief, Americans don't hate advertising.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Embarrassment, or the risk of it, accompanies all your important choices.
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The first step in exceeding your customer's expectations is to know those expectations.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Turning the other cheek isn't submissive. It's defiant.
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