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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Enough
Pricing
Cheap
Worried
Economy

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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Use half as many words and they'll hit twice as hard.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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People don't trade money for things when they value their money more highly than they value the things.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Contrary to popular belief, Americans don't hate advertising.
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Numerals are images of amounts. But the amounts they represent are real.
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A visual image is a simple thing, a picture that enters the eyes.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Embarrassment, or the risk of it, accompanies all your important choices.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Turning the other cheek isn't submissive. It's defiant.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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