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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Pricing
Cheap
Worried
Economy
Enough

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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Contrary to popular belief, Americans don't hate advertising.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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The first step in exceeding your customer's expectations is to know those expectations.
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Numerals are images of amounts. But the amounts they represent are real.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Turning the other cheek isn't submissive. It's defiant.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Having the right message is what matters. It's not who you reach, it's what you say.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Use half as many words and they'll hit twice as hard.
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A visual image is a simple thing, a picture that enters the eyes.
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