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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Pricing
Cheap
Worried
Economy
Enough

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People don't trade money for things when they value their money more highly than they value the things.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Writing good ads is easy when you have something to say.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Use half as many words and they'll hit twice as hard.
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The first step in exceeding your customer's expectations is to know those expectations.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Our actions are all that separate our daydreams from our goals.
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Contrary to popular belief, Americans don't hate advertising.
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