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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Pricing
Cheap
Worried
Economy
Enough

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No trade will be made unless they want the thing more than they want their money.
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A visual image is a simple thing, a picture that enters the eyes.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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The first step in exceeding your customer's expectations is to know those expectations.
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Contrary to popular belief, Americans don't hate advertising.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Having the right message is what matters. It's not who you reach, it's what you say.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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The risk of insult is the price of clarity.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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People don't trade money for things when they value their money more highly than they value the things.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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