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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Podcaster
Cheap
Worried
Economy
Enough
Pricing
More quotes by Roy H. Williams
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Turning the other cheek isn't submissive. It's defiant.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Numerals are images of amounts. But the amounts they represent are real.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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No trade will be made unless they want the thing more than they want their money.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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The first step in exceeding your customer's expectations is to know those expectations.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Contrary to popular belief, Americans don't hate advertising.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Embarrassment, or the risk of it, accompanies all your important choices.
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