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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Pretend
Broken
Everyone
Littles
Little
Think
Thinking

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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Our actions are all that separate our daydreams from our goals.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Use half as many words and they'll hit twice as hard.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Writing good ads is easy when you have something to say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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The risk of insult is the price of clarity.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Turning the other cheek isn't submissive. It's defiant.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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No trade will be made unless they want the thing more than they want their money.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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