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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Everyone
Littles
Little
Think
Thinking
Pretend
Broken

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Having the right message is what matters. It's not who you reach, it's what you say.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Contrary to popular belief, Americans don't hate advertising.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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The first step in exceeding your customer's expectations is to know those expectations.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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No trade will be made unless they want the thing more than they want their money.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The risk of insult is the price of clarity.
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Numerals are images of amounts. But the amounts they represent are real.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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