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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Alone
Help
Fear
Helping
Mastery
Enough
Preparation
Something
Overcome
Overcoming
Worth

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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The first step in exceeding your customer's expectations is to know those expectations.
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A visual image is a simple thing, a picture that enters the eyes.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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No trade will be made unless they want the thing more than they want their money.
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Numerals are images of amounts. But the amounts they represent are real.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Writing good ads is easy when you have something to say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Contrary to popular belief, Americans don't hate advertising.
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Use half as many words and they'll hit twice as hard.
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Having the right message is what matters. It's not who you reach, it's what you say.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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People don't trade money for things when they value their money more highly than they value the things.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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