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Embarrassment, or the risk of it, accompanies all your important choices.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Accompany
Embarrassment
Risk
Choices
Important
Accompanies

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Numerals are images of amounts. But the amounts they represent are real.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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The risk of insult is the price of clarity.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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A visual image is a simple thing, a picture that enters the eyes.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Writing good ads is easy when you have something to say.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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People don't trade money for things when they value their money more highly than they value the things.
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