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Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Podcaster
Risk
Choices
Important
Accompanies
Accompany
Embarrassment
More quotes by Roy H. Williams
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Turning the other cheek isn't submissive. It's defiant.
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Numerals are images of amounts. But the amounts they represent are real.
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People don't trade money for things when they value their money more highly than they value the things.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Contrary to popular belief, Americans don't hate advertising.
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The risk of insult is the price of clarity.
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Having the right message is what matters. It's not who you reach, it's what you say.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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The first step in exceeding your customer's expectations is to know those expectations.
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No trade will be made unless they want the thing more than they want their money.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Use half as many words and they'll hit twice as hard.
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Our actions are all that separate our daydreams from our goals.
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