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Embarrassment, or the risk of it, accompanies all your important choices.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Embarrassment
Risk
Choices
Important
Accompanies
Accompany

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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Turning the other cheek isn't submissive. It's defiant.
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No trade will be made unless they want the thing more than they want their money.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Writing good ads is easy when you have something to say.
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The risk of insult is the price of clarity.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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A visual image is a simple thing, a picture that enters the eyes.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Numerals are images of amounts. But the amounts they represent are real.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Use half as many words and they'll hit twice as hard.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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