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Embarrassment, or the risk of it, accompanies all your important choices.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Risk
Choices
Important
Accompanies
Accompany
Embarrassment

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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Use half as many words and they'll hit twice as hard.
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A visual image is a simple thing, a picture that enters the eyes.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The first step in exceeding your customer's expectations is to know those expectations.
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People don't trade money for things when they value their money more highly than they value the things.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Writing good ads is easy when you have something to say.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Having the right message is what matters. It's not who you reach, it's what you say.
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