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Embarrassment, or the risk of it, accompanies all your important choices.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Accompanies
Accompany
Embarrassment
Risk
Choices
Important

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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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No trade will be made unless they want the thing more than they want their money.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Contrary to popular belief, Americans don't hate advertising.
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Having the right message is what matters. It's not who you reach, it's what you say.
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A visual image is a simple thing, a picture that enters the eyes.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Use half as many words and they'll hit twice as hard.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Turning the other cheek isn't submissive. It's defiant.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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People don't trade money for things when they value their money more highly than they value the things.
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The first step in exceeding your customer's expectations is to know those expectations.
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