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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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More quotes by Roy H. Williams
The risk of insult is the price of clarity.
Roy H. Williams
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Writing good ads is easy when you have something to say.
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People don't trade money for things when they value their money more highly than they value the things.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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A visual image is a simple thing, a picture that enters the eyes.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Our actions are all that separate our daydreams from our goals.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Use half as many words and they'll hit twice as hard.
Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
