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Numerals are images of amounts. But the amounts they represent are real.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Numerals
Amounts
Represent
Images
Amount
Economy
Real

More quotes by Roy H. Williams

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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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The risk of insult is the price of clarity.
Roy H. Williams
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
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Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
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No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams
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Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
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People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams