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Numerals are images of amounts. But the amounts they represent are real.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Real
Numerals
Amounts
Represent
Images
Amount
Economy

More quotes by Roy H. Williams

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Take your inspiration from wherever you find it, no matter how ridiculous.
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No trade will be made unless they want the thing more than they want their money.
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Turning the other cheek isn't submissive. It's defiant.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Use half as many words and they'll hit twice as hard.
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Writing good ads is easy when you have something to say.
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Our actions are all that separate our daydreams from our goals.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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The first step in exceeding your customer's expectations is to know those expectations.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams