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Use half as many words and they'll hit twice as hard.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Twice
Half
Words
Use
Many
Hard

More quotes by Roy H. Williams

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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
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A visual image is a simple thing, a picture that enters the eyes.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
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The risk of insult is the price of clarity.
Roy H. Williams
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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Turning the other cheek isn't submissive. It's defiant.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
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Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
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Writing good ads is easy when you have something to say.
Roy H. Williams
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Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams