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Use half as many words and they'll hit twice as hard.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Half
Words
Use
Many
Hard
Twice

More quotes by Roy H. Williams

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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
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Contrary to popular belief, Americans don't hate advertising.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Numerals are images of amounts. But the amounts they represent are real.
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The first step in exceeding your customer's expectations is to know those expectations.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Our actions are all that separate our daydreams from our goals.
Roy H. Williams
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People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
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Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
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Writing good ads is easy when you have something to say.
Roy H. Williams