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Use half as many words and they'll hit twice as hard.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Twice
Half
Words
Use
Many
Hard

More quotes by Roy H. Williams

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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
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Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
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Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
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Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
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A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams