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Use half as many words and they'll hit twice as hard.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Hard
Twice
Half
Words
Use
Many

More quotes by Roy H. Williams

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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The risk of insult is the price of clarity.
Roy H. Williams
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
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People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
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Our actions are all that separate our daydreams from our goals.
Roy H. Williams
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Writing good ads is easy when you have something to say.
Roy H. Williams
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Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams