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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Courage
Drawn
Choose
Sand
Polarizing
Sides
Rare
Owner
Lines
Missions
Craft
Force
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Statement
Business
Forces
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Two
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Mission
More quotes by Roy H. Williams
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Contrary to popular belief, Americans don't hate advertising.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The first step in exceeding your customer's expectations is to know those expectations.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Use half as many words and they'll hit twice as hard.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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A visual image is a simple thing, a picture that enters the eyes.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Our actions are all that separate our daydreams from our goals.
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Numerals are images of amounts. But the amounts they represent are real.
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No trade will be made unless they want the thing more than they want their money.
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Turning the other cheek isn't submissive. It's defiant.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
