Quote

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Roy H. Williams

Change background

T
T
T

Change font

TAGS & TOPICS

Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Business
Forces
Owners
Two
Reader
Crafts
Line
Mission
Courage
Drawn
Choose
Sand
Polarizing
Sides
Rare
Owner
Lines
Missions
Craft
Force
Statements
Statement

More quotes by Roy H. Williams

Image
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Image
Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
Image
Use half as many words and they'll hit twice as hard.
Roy H. Williams
Image
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
Image
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
Image
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
Image
Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
Image
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
Image
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
Image
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Image
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
Image
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
Image
Writing good ads is easy when you have something to say.
Roy H. Williams
Image
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
Image
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
Image
The risk of insult is the price of clarity.
Roy H. Williams
Image
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
Image
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Image
Our actions are all that separate our daydreams from our goals.
Roy H. Williams
Image
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams