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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Business
Forces
Owners
Two
Reader
Crafts
Line
Mission
Courage
Drawn
Choose
Sand
Polarizing
Sides
Rare
Owner
Lines
Missions
Craft
Force
Statements
Statement

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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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A visual image is a simple thing, a picture that enters the eyes.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Numerals are images of amounts. But the amounts they represent are real.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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