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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Line
Mission
Courage
Drawn
Choose
Sand
Polarizing
Sides
Rare
Owner
Lines
Missions
Craft
Force
Statements
Statement
Business
Forces
Owners
Two
Reader
Crafts
More quotes by Roy H. Williams
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Turning the other cheek isn't submissive. It's defiant.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Numerals are images of amounts. But the amounts they represent are real.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Use half as many words and they'll hit twice as hard.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Having the right message is what matters. It's not who you reach, it's what you say.
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People don't trade money for things when they value their money more highly than they value the things.
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Contrary to popular belief, Americans don't hate advertising.
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No trade will be made unless they want the thing more than they want their money.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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