Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Sides
Rare
Owner
Lines
Missions
Craft
Force
Statements
Statement
Business
Forces
Owners
Two
Reader
Crafts
Line
Mission
Courage
Drawn
Choose
Sand
Polarizing
More quotes by Roy H. Williams
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
