Quote

A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.

Roy H. Williams

Change background

T
T
T

Change font

TAGS & TOPICS

Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Choose
Sand
Polarizing
Sides
Rare
Owner
Lines
Missions
Craft
Force
Statements
Statement
Business
Forces
Owners
Two
Reader
Crafts
Line
Mission
Courage
Drawn

More quotes by Roy H. Williams

Image
A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
Image
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
Image
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
Image
Writing good ads is easy when you have something to say.
Roy H. Williams
Image
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
Image
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
Image
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
Image
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
Image
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Image
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
Image
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
Image
Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
Image
The risk of insult is the price of clarity.
Roy H. Williams
Image
Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
Image
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
Image
Use half as many words and they'll hit twice as hard.
Roy H. Williams
Image
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
Image
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
Image
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Image
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams